Perhaps folks have by now heard that a specially-commissioned song written by Jack White for the new James Bond movie recently popped up in a Bond themed advertisement for Coke Zero. Turns out that the song was used without his knowledge or permission. His managers released a statement recently:
"Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum of Solace, not for Coca-Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."
Maybe the ad execs thought that because the White Stripes like to dress up in the same colors as the Coke can, it would be all cool. It wasn't.